Coming Soon: A Thought I Kept

Where do ideas go when they’re not being underlined in a book or bookmarked in your phone? Which ones come back to you when you need them most? A new podcast on the ideas that stayed.

Hi everyone,

I’m so excited to tell you about something new…

A podcast!

Launching in just one week.

The trailer will be here next Monday.

I’m just putting the final touches on the logo and overall feel — it’s very, very close now.

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What’s it about?

Here’s a glimpse of what’s coming — and why.

I love advice.

I love podcasts.

I love that feeling when someone puts words to something I’ve felt but never quite articulated.

But lately, I’ve been wondering:

How do we actually live the things we learn?

Out of everything we read, hear, bookmark, and underline — what actually stays with us?

As someone who loves ideas, I’ve started to ask: what lasts?

There are so many suggestions for how to live a better, healthier, more meaningful life — across podcasts, books, newsletters, magazines (and even here, on Substack).

We’re surrounded by guidance:

How to think.

How to feel.

How to eat, move, optimise, manifest, reset, recharge.

The science is interesting. The ideas are endless.

But what actually sticks?

What do we carry with us into our days, long after we’ve closed the tab or finished the episode?

My friends and I send each other podcasts like love letters.

At school pick-up, we say things like:

“You have to listen to this conversation on brain health or parenting or grief — it just sparked something in me.”

My WhatsApp is full of links and recommendations — and I love it.

But a week later? A month?

When we try to remember the one idea it gave us… we often can’t.

Where do those ideas go?

Are they just pushed out by the next one?

Or is it like breathing — we don’t notice it, but it’s shaping us in ways we don’t fully understand?

Of all the big ideas — the TED Talks, the conferences — and all the small ones — the things a gran says offhand, or a daughter blurts out while pouring cereal — which ones stay?

Which ones do we hold onto?

Which ones do we keep, and why?

Over the past few months, I’ve had the privilege of interviewing some incredible women — most of whom write here on Substack — about the one idea that stayed with them.

The one thought they couldn’t quite let go of.

The one they come back to again and again.

What I discovered is:

It’s not always the obvious ones that last.

Sometimes it’s a sentence in a novel that shifted something the moment it was read.

Sometimes it’s a throwaway comment that had no microphone to make it soar, but somehow became a thread through someone’s life.

Sometimes it’s a voice note from a friend, mid-walk, slightly out of breath, sharing something they didn’t want to forget.

It’s about the ideas that last a lifetime.

This is a podcast for people who:

• have ever felt a flicker of something and didn’t want to forget it

• are drowning in good intentions and bookmarked tabs

• are interested in how we make meaning from all we now know about how to be a person in the world

• are lovers of margin scribbles, overheard insights, and late-night link love

• are drawn to intimate stories and conversations that feel more personal than the way we’re now supposed to perform wellness.

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So that’s the podcast:

Each week, one guest shares the one idea out of all the others that they’ve kept.

And maybe — just maybe — it’ll stay with you too.

The trailer will be out next Monday.

I can’t wait to share it with you.

x Claire

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